New product line extends offerings to patients to provide higher level of contact lens wear and eye care
Visionary Optics is pleased to announce the launch of the company’s VibrantVue® product line which, offers high-quality, cost-effective products for eye care practitioners (ECPs) and their patients. Visionary Optics has collaborated with ABB Optical Group (ABB), a leading provider of optical products and business solutions in the eye care industry, to make the VibrantVue® product line available for ECPs to order exclusively through ABB and Visionary Optics.
“Our goal is to expand our customers’ specialty contact lens and dry eye practices. All VibrantVue® products are available to provide to patients only through their ECP and are designed to assist in revenue generation for participating practices,” said Visionary Optics President and Chief Executive Officer Donald Sanders. “We’re excited to work with ABB, a company that, like ours, both maintains a strict policy of never competing with our ECP customers and is committed to providing them the best products, resources, and services to increase scleral lens patient satisfaction and retention.”
VibrantVue’s® Contact Lens Hand Prep is currently the first and only product marketed as a “no rinse” hand cleanser specifically for all soft and gas permeable contact lens wearers. Its use of hypochlorous (HOCl) technology makes it safe and non-stinging to the eyes as well as providing potent antimicrobial activity, making it a safer alternative to using irritating alcohol-based products. A study of the formulation demonstrated that it killed 99.8% of human coronavirus in 15 seconds, 99.9% of adenovirus, and 14 different virulent bacteria within 15 to 60 seconds of contact time. The Contact Lens Hand Prep cleanser is available in both 8-ounce and 2-ounce sizes.
The Scleral Saline solution is the most recently FDA-approved scleral filling solution. This sterile, non-buffered 0.9% saline solution, manufactured in the U.S., comes in 100 count, single-use 5-milliliter vials, which on average will last a patient three months. VibrantVue® is offering samples to ECPs to provide to their new scleral lens patients.
In addition, VibrantVue’s® Lid and Lash Care products include a hydrogel formulation for in-office treatment and liquid spray for at-home maintenance by patients. These HOCl technology-based products were designed to both prevent and treat contact lens intolerance and help to treat Meibomian Gland Dysfunction. The non-toxic, non-irritating, and hypoallergenic liquid spray for patients comes in convenient and affordable 3-ounce bottles, which on average will last a patient three months.
“ABB Optical Group is proud to work with the team at VibrantVue® to give ECPs the opportunity to offer their patients an entire suite of products designed to increase contact lens wear comfort, especially for scleral lens patients,” said ABB’s Director of Specialty Vision Products Andy Jackson. “ECPs can order VibrantVue® products directly from ABB along with their contact lens orders and have the products shipped directly to their patients. More comfortable contact lens wear translates into a happier patient, which overall contributes to patient retention and satisfaction.